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Malaysia

Malaysia’s Exports to China Increasing in spite of Pandemic

I met Ambassador Raja Nushirwan Zainal Abidin at the Malaysian Embassy in Beijing, when he was preparing to attend an event promoting durian. The durian on display was a premium durian from Malaysia, Musang King, a fruit that's popular in China. "This star shows it's Musang King Durian, secondly it helps you to open the fruit up. So it tells Musang King Durian from other varieties of durians," said the ambassador. The event gathered importers, consumers and popular social media figures, or key opinion leaders as they're known. An event promoter said quite a lot of Musang King durians are sold [...]

China’s ambassador to Malaysia Loves Musang King Durian

Musang King Durian Known for his love for the king of fruit, China’s ambassador to Malaysia Bai Tian took to Douyin to promote the famed Musang King durian. Dubbed “the ambassador with the greatest love for durian” and “the best durian promoter”, he released a 90-second long video praising the fruit, from its appearance to the taste and characteristics. “The truth is, it’s very delicious!” lauded Bai in a video posted on the embassy’s Douyin (the Chinese version of TikTok) account on Sunday. It garnered over 4,600 likes and interest among users, who said that they can’t wait to fly over [...]

Musang King Durian Investors Are Loving It!

Many a bus has trundled up north across the narrow causeway that separates Singapore from Malaysia , carrying Singaporeans in search of an unusual treasure: plentiful supply of the fruit with pungent yellow flesh inside a thorny chassis. Michael Syn, who heads the derivatives segment at the Singapore Exchange, has gone one step further. The 47-year-old four years ago invested in a Musang King Durian plantation in Johor with some friends, with the group of five ploughing in some S$2.5 million altogether. With that, he was thrust into the world of durians - one that was, for a long time, a [...]

Precision Farming is the Future of Food Production

We are all familiar with rice, oil palm, rubber and durian. Rubber is grown for rubber latex, which finds wide use in thousands of products that have served us all well. Lately, rubber gloves, in high demand due to the pandemic, have emerged as a big money-maker. The export of rubberwood furniture has earned big bucks for the country. One estimate has put the income from rubberwood furniture as more than RM10 billion. The oil palm is the nation's golden crop, bringing in around RM80 billion each year. Although about 80 per cent of palm oil end up as food, a [...]

Musang King Durian Demand is Increasing

Demand for Musang King Durian investment has skyrocketed this decade as more and more international consumers have gotten familiar with what we regional call the "King of Fruits". Since 2010, Musang King Durian has been one of the fastest growing markets in the world, with imports rising 26% annually. ​China's demand for Musang King Durian has been astronomical but demand is also being driven by consumers throughout all of Asia including Singapore, Hong Kong and Taiwan. Durian is now the new starlet of the food and beverage industry with manufactures and retailers driving unique product innovations and marketing within the sector. [...]

Musang King Durian to Enter China

Since the first volumes of frozen musang king durians were shipped to China in April 2018, the Chinese market has seen a surge in demand for Musang King Durian. Large volumes of this variety from Malaysia are expected to enter China with the "First China-ASEAN Online Trade Fair" that is to take place on September 11-13. Durian is indigenous to Malaysia and was later introduced to Thailand, Myanmar and other areas. The soil, water quality, temperature and other conditions in Malaysia are highly suitable for the growth of this fruit, therefore, the country produces the fruit with the best taste and [...]

Musang King Durian to become Malaysia’s Next Major Export

Durian is one of the most exotic fruits in the world easily recognizable due to its thorn covered shell, distinctive taste and aroma. It is native to South East Asia where it is regionally known as the “King of Fruits” due to its thorn covering that resembles a king’s crown. Although once considered a niche fruit durian is now gaining mass appeal with demand, namely for the Musang King variety from Malaysia, rapidly rising. Demand for durian is predominantly being driven by Chinese consumers and F&B companies. Chinese consumers have only recently been exposed to durian on the back of rising [...]

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